Allen’s Grandma Hotline

How do you sell vinegar? No seriously, how? 

It’s a stagnate category, one that doesn’t get much love. The goal was to find a modern and engaging way to interact with consumers. Which got us thinking, what do you do when you can’t find the answer you’re looking for? You ask grandma. 

We paired Allen’s vinegar (the original miracle product) with Grandma (the original miracle maker) to answer all your household questions.  

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We hijacked popular DIY videos with grandma’s household solutions and even linked a coupon (because grandma thinks you should save).

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POS

We placed an actual hotline to ask grandma questions in grocery stores.

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