Chevrolet Good Deeds Cup

Recognition: ADWEEK
Client: Chevrolet
Type: Social Media, Activation

The 'Good Deeds Cup' has consistently inspired young hockey players to extend the values learned on the ice to their off-ice communities. However, our realization in the seventh season underscores the significance of collective effort. Even modest acts of kindness have the power to influence hockey culture positively and enhance communities throughout Canada. These actions can genuinely transform the landscape. By placing emphasis on the quantity of good deed submissions rather than singling out the best one, we've revamped the program to equally celebrate all noteworthy deeds.