The Shittiest City Award
Toronto has a real problem, dog shit.
People don’t pick it up, it’s everywhere. Which got us thinking: how could we turn picking up dog shit into something people actually want to do? One thing became abundantly clear during our research: people hate picking up dog shit, but they love picking up awards – 1st place, last place, even just showing up gets you a ribbon. What if we applied this same principle to the dog shit dilemma?
Introducing The Shittiest City Awards
We took this idea to the streets…
Literally.
… then we made a website to track the shittiest parts of the city and show Torontonians where they can get their hands on the hottest new ‘awards’.
Hidden in plain sight! Almost missed this beauty in the natural camouflage of the public flower bed. Don’t miss this elusive award @ Bathurst & Fort York
Look at all those beautiful colours! Green, orange, and gold, it’s definitely awards season @ Stanley Park
Even the smallest award can leave you with a warm feeling of glory. And there’s a whole lot of glory @GarrisonCrossing
Looks like a Great Dane of an achievement just waiting to be scooped @TheBentway
Looks like somebody left their award behind, you can share in their triumph @Strachan under the Gardiner.
Is there a better way to start your day than a hot coffee and a fresh award just inches from your favourite shoes? @ the corner of Strachan & E. Liberty.